Dyes and pigments
Global Dyestuff Industry
Global Dyestuff Industry that consists of Dyes, Pigments and Intermediates is now a multibillion dollar industry. This entire section is devoted to highlighting some of the major challenges, key drivers, innovations, major producers, key strategies and threats concerning the Global Dyestuff Industry as a whole.
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Global Dyestuff Industry

Paradigm shift in the Global Dyestuff production:

  • During the whole decade of the 1970's dyestuffs were essentially speciality brands. Which were sold and serviced by the Multinational corporations. End users valued brands and service even more than the price factor.
  • China enters the market with huge capacities.
  • By the time it was the second Millennium, World dyestuff production capacities had far exceeded the corresponding demand.
  • China should be credited for making Dyestuff a commodity.
While talking about Global Dyestuff industry, it has seen an impressive growth over the years. The Global Dyestuff Industry primarily constitutes of three sub-segments. These are Dyes, Pigments and Intermediates. The dye intermediates are essentially derivatives of petroleum products which after further processing gets transformed into finished dyes and pigments. The dye and dye intermediaries industry is now an integral part of a huge number of industries. Be it chemical, of which it has a substantial stake, along with that it also provides inputs to a large number of other major industries like textiles, leather, plastics, paints, paper and printing inks, pharmaceuticals to name a few. The following diagram highlights how the Dyestuff industry's interconnection with other facets of the industrial setup.



Dyestuff industry's interconnection

In 2005, the global market size for dyes, pigments and intermediaries was estimated at around $23 billion. If we see the total volume, then global dyestuff production is estimated to be somewhere around 34 million tonnes. The annual global sales of textile dyestuff alone is estimated approximately around $ 6 billion. One of the major factors that had emerged within the last few years is that the major production centres for dyestuff has shifted from the west to the east. The global dye manufacturing industry originally dominated by suppliers from Europe namely UK, Switzerland Germany, has shifted to Asia over the past 20 years or so. This is primarily because of two reasons. First, due to much lower costs of production in the Asia region. Secondly Asia's growing prominence as the hub for global textile industry.

China's share in the world market is estimated to be around 25%. Along with China, Taiwan, India, Japan and Pakistan are among the major dyestuff producing countries in the industry. But in terms of the sheer volume of market share, Europe is the leading. This is due because of its allegiance towards specialty products. The global market share of Indian dyes industry is between 5 - 7%, and it is expected to increase to almost 10% by 2010.

The markets for the dyes are predominantly dominated by reactive and disperse dyes. In fact the demand for these two dyes is expected to grow in future also. Nations like China, South Korea and Taiwan are strong players in the field of disperse dyes. Interestingly, India has taken lead in production of reactive dyes because of the availability of an intermediate called vinyl sulphone in the country. The following diagram illustrates the expected trends of some of the prominent dyes.

Global Dyestuff Industry


Major challenges facing the Global Dyestuff Industry

Though there has been impressive growth over the years but there are some serious challenges facing the Global dyestuff industry today. They are the following:

Problem of over capacity but falling margins- It is a fact that China and India now have high potential as regards production capacity is concerned. This is due to a shift in the manufacturing bases from Europe and some other industrialise nations. But there is varying demand across these regions and that is the cause for volatility in the market. Thus affecting prices.

Fierce competition- Again, because of the shift of companies from West to East has resulted in concentration of all the companies in the Asian region which has created intense competition in the global market.

Research & Development- Though there is a a constant spending on R&D across all the manufacturers between 1-3%, but the market demands a higher spending for innovation in products like natural dyes.

Environmental Considerations- The industry can only prosper if the dyes are not hazardous and environment friendly. A very good example is the banning of the Azo dyes in Europe along with closure of the units. Similarly in many countries there are certain dyes that are now banned. The thrust is now towards the environment friendly natural dyes.

Support of the Government and Trade Association- Any industry that moves ahead needs the back-end support of the government as well as the trade associations. This helps to promote that industry in other countries, allocation of investments and giving other supports. These associations should actively promote technology institutes that does research activities.

Product quality vis-a-vis competitive prices- Increasingly the manufacturers have to focus on the quality of products along with competitive prices for retaining market. The production share of the developed countries in the market has gone down from 65% to around 50%. This is further expected to reduce in future.

Availability of World Class Infrastructure- As ports and roads are the primary sources of transport, the Governments must emphasis to improve the clearance of the goods at a quicker rate to facilitate trade.

Classification of products and services- A decline in the growth for products has prompted the manufacturers to move to specialty products.

High cost of energy and interest- The exorbitant cost of interest can lower the investment in R&D which is at the core of product and service innovations. Also, the high energy cost has also adversely impacted the manufacturing units.